Milklab for Baristas

Overview

The coffee industry is already booming but it is still growing to this day. Milklab saw this opportunity and created a variety of coffee milks for different tastes and dietary needs. They really focus on the from baristas for baristas aspect of their company. To show that they know what people want and expect.

The process

During his time back in Australia Patrick shot this campaign video for Milklab. The campaign was set out by creative agency 72andsunny and together with other creators we shot this video that is full of cheerful vibes. After the shoot, Patrick also created a final edit with the help of Yanni Kronenberg as a colorist.