Milklab for Baristas

Overview

The coffee industry is booming, and Milklab saw an opportunity to carve out their own space. Their lineup of specialty coffee milks is designed for baristas, by baristas—ensuring quality, taste, and performance. Our goal? Show that expertise through a vibrant, feel-good campaign.

The process

Patrick shot this campaign during his time in Australia. Creative agency 72andsunny set the vision, and alongside other creators, we brought it to life. After the shoot, Patrick worked with colorist Yanni Kronenberg to deliver a polished final edit packed with energy and warmth.