Xbox the meet-up

Overview

Gaming connects people—no matter where they are. Our Xbox campaign brought this idea to life through the story of two long-distance friends who finally meet in person. And who better to bring star power to this than Dutch footballer Noa Lang, back when he was lighting up Club Brugge and Kevin famous for his many hit songs.

The process

Produced by Wannahaves for Xbox and 433NL, this shoot was inspired by real stories of online friendships turned real-life meetups. We captured everything in just 1.5 days, working across multiple locations with a full crew of cinematographers, gaffers, and producers.