Balr. SS 23

Overview

BALR. SS23 takes us from the city streets to the neon glow of Las Vegas. To bring this vision to life, we shot the campaign images in a high-end casino near Amsterdam. But summer isn’t just about nightlife—so for the social media shots, we took it outdoors to capture that bright, sun-soaked energy.

The process

We shot these campaign images alongside the video production over three half-day sessions. The casino shots were captured at night to bring out that vibrant Vegas aesthetic, while the outdoor shots took place on a rooftop parking garage, using different models on separate days to get a variety of looks.