Balr. SS 23

Overview

Balr. SS23 is the summer and spring collection that takes us to the neon lights of Las Vegas. To show this we shot the campaign images in a casino near Amsterdam. The other images for social media are shot outside to bring back the sunny summer element of this collection.

The process

These photos are shot simultaneously with the videos over a period of three half days. The photos in the casino are shot during the evening in a casino near Amsterdam. The photos that are taken outside are shot on the roof of a parking garage with two different models on two different days.