Balr. Fit + Accessoires

Overview

Two shoots. Four models. Multiple locations. To showcase both the BALR. Fit collection and their accessories, we organized back-to-back shoots in Amsterdam and Rotterdam. Staying true to BALR.’s identity, we kept the Fit campaign focused on lifestyle rather than intense workouts. And for the accessories? Luxurious locations and high-end cars sealed the deal.

The process

The BALR. Fit shoot was tightly planned, shot over half a day in one of Amsterdam’s most exclusive gyms. The accessories shoot, on the other hand, was more spontaneous. With props in hand and a general vision, we played with natural light and locations to bring the right look to life.