Balr. Fit + Accessoires

Overview

Two shoots, four models, multiple locations. To highlight both the Balr. fit collection and their accessories we organized two shoots throughout Amsterdam and Rotterdam. To keep it with the Balr. brand style we chose to keep the Balr. fit shoot mainly on lifestyle images instead of our models bursting into a sweat. The same goes for the accessories shoot. Astonishing locations and expensive cars are the main ingredients to stay on brand.

The process

The Balr. fit shoot was somewhat more strictly planned during half a day in one of Amsterdam's most luxurious gyms. The accessories shoot was more in the style of a street shoot. We came up with some general ideas and brought the needed props. On location, we decided what would be the best positioning considering the light.