Yfood

Overview

Life moves fast, and Yfood makes sure you don’t have to skip a meal when it does. They call it smart food, and we thought it was the perfect product to put our skills to the test. So, we created a spec ad from scratch. Our concept? A young woman oversleeps before a big job interview and has to rush to make it on time. Thankfully, breakfast isn’t one of the things she needs to stress about.

The process

We took this project from idea to execution. That meant writing the concept, creating a director’s treatment, and setting everything in motion—scheduling, shotlisting, scouting, and dressing the location. We kept the crew tight, working with a DOP, his first AC, and a gaffer. And with a small but skilled team, we proved that great production doesn’t need massive resources—just the right vision and execution.