Polaroid

Overview

Polaroid is all about capturing moments that last. Their instant prints turn fleeting memories into something you can hold onto. We saw this as the perfect opportunity to create a spec ad that brings our style to the table. Our concept? A camera passed from hand to hand at a party, snapping memories in real-time. The energy is raw, the vibe is electric, and the moments are made to last—just like Polaroid. With a grittier edge than their usual content, we took this project and made it our own.

The process

For this project, we handled everything from start to finish—concept, production, and the final cut. We started by crafting a director’s treatment that set the tone: a high-energy party where a Polaroid camera becomes the life of the night.

With a small but dedicated crew, we brought the vision to life. Friends jumped in as extras, and we cast a model as the main character. We kicked things off in a gaming corner, filled with a Game Boy and an old TV, nodding to the retro roots of Polaroid. As the camera gets passed around, the party comes to life, mirroring the way instant photos capture memories in the moment.

This project felt personal—not just because of our love for film, but because we see the Polaroid factory almost every day, right here in our hometown of Enschede.