Puma This is our time

Overview

With the Women's European Cup around the corner, Puma wanted to bring attention to their new line of boots and clothing in collaboration with Liberty London. Therefore we created a hero video that included four players of the Dutch national squad. And multiple hub videos with the players as individuals. The message needed to be strong. This is our time perfectly captures the spirit of these athletes.

The process

This is one of the latest projects Sjoerd did during his time at Wannahaves. The request came in through the sales team to do a collaboration between 433 and Puma. Tim and Martin came up with a concept for the video and Carlo and Sjoerd prepped the video side of the production. They both shot everything during a three-day period with five players in total. The end result is multiple astonishing videos for the 433 women's channel.